Samsung cuts LED TV shipment target to trigger a chain reaction

In fact, not only domestic TV manufacturers are expected to be too high for flat-panel TVs. In the first half of the year, huge CCFL-backlit LCD TV inventory pressures were formed. International TV brand manufacturers also had LED TV inventory pressure and lowered sales targets at the beginning of the year.

Recently, it has been learned from a number of LED device manufacturers in Taiwan that Samsung TV leader Samsung Electronics has lowered its shipments of 1 million LED TVs due to the slow recovery of the European economy.

At the beginning of the year, Samsung Electronics has publicly stated that Samsung Electronics’ LED TV sales this year are expected to increase four-fold year-on-year to 10 million units. According to Taiwan's LED device manufacturers, Samsung Electronics' sales target for LED TVs this year should have been lowered to 9 million units.

"At the beginning of the year, Samsung Electronics almost bought out the supply of LED device manufacturers, and signed a large number of orders, but also caused panic in the global LED chip out of stock, and caused the price of LED chips to rise." Taiwan LED devices Domestic agents told reporters yesterday.

Zhou Kun, deputy general manager of CLP's Panda Home Appliances Co., said that the European and American economies have a double risk of bottoming out, and the market consumption is weakening. It should be the main reason for Samsung Electronics to lower its LED TV sales target. The Samsung Electronics move will definitely lead to the LED chip market, which will quickly turn from oversupply to oversupply.

"The price of the recent 32-inch LED screen (LCD panel + LED backlight module) has been lowered from 280 US dollars in July to 240 US dollars. It is estimated that the price of LED screen will continue to be lowered." Zhou Kun revealed that the company is ready now. LED TV products will hit the market with high cost performance. "The price of 32-inch LED TVs will be less than 2,800 yuan, while the average price of other brands is more than 3,000 yuan."

In fact, not only the CLP Panda is gearing up, almost all domestic TV brands are ready to take the opportunity to get rid of the shadow of the second quarter.

"The cost of LED backlight modules has dropped by about 20% recently." Huang Xinzhong, general manager of the marketing department of Konka Multimedia Marketing Division, told reporters yesterday that Konka’s recent module production in Kunshan’s LCD module factory has exceeded 10,000 units. The cumulative output this year has exceeded 1 million units.

"At present, the self-supply capability of Konka LED backlight module has reached 60%." Huang Xinzhong said. Or based on this, on September 13, Konka launched more than 30 new LED TVs in Shenzhen, covering everything from 15 inches to 55 inches.

T16 Series Terminal Blocks

Withstand high voltage up to 750V (IEC/EN standard)

UL 94V-2 or UL 94V-0 flame retardant housing

Anti-falling screws

Optional wire protection

1~12 poles, dividable as requested

Maximum wiring capacity of 16 mm2


30 amp Terminal Blocks,high quality Barrier Terminal Connector,high performance Polypropylene Terminal Block,Polyamide66 Terminal Blocks,BELEKS T16 series connector terminal

Jiangmen Krealux Electrical Appliances Co.,Ltd. , https://www.krealux-online.com